We'll tell you if your budget can't work.
Before you spend it.

There is no universal answer, but there is a floor. Google Search charges per click. If your daily budget is below the cost of a single click in your target market, your ad will either not show or stop after one impression. Most competitive keywords run between $2 and $10 per click. That means a realistic starting budget is $30 per day or higher. Below that, you may get impressions but not enough clicks to measure anything meaningful.

It depends on the keyword. Some markets have low competition and low cost per click - a $30/day budget can produce 10 or more clicks per day, which is enough to run a real test. Other markets are dominated by large advertisers and cost $8+ per click - a small budget barely buys one click per day and cannot produce useful data. The honest answer is: check the real cost before spending. That is exactly what FastiAds shows you before launch.

Google Ads can waste money in two specific ways: bidding on the wrong keywords, and spending before you know if the market is reachable at your budget. FastiAds addresses both. It shows you the real cost per click before you commit, and it builds exact-match keyword campaigns so you only show up for searches that match what your competitor's customers are already typing.

Google sets no technical minimum, but there is a practical one. If your daily budget is lower than the average cost of one click in your target market, your campaign cannot function. For most competitive niches, that practical minimum is $10 to $15 per day. For highly competitive markets, it can be $30 or more. FastiAds shows you the exact CPC range before you launch so you can set a budget that actually works.

These two campaign types serve different goals. Search campaigns target specific keywords - you control exactly which searches trigger your ad. Performance Max gives Google's AI broad control across all placements and learns by spending your budget. Search is better when you want to target a specific competitor's customers. Performance Max is better for broad reach with enough budget for the algorithm to learn. FastiAds builds Search campaigns because the keyword targeting is transparent and predictable.

For Search campaigns targeting competitor brand terms, you can see click data within 24 to 48 hours of launch. Conversion data takes longer - typically 7 to 14 days to have a statistically meaningful sample. FastiAds includes automatic pause guardrails so your campaign stops before you overspend while waiting for that data.

Exact match means your ad only shows when someone searches for your keyword or a very close variant. Phrase match and broad match allow Google to show your ad for loosely related queries - sometimes useful, but harder to control. FastiAds uses exact match by default when targeting competitor keywords so you only reach people searching specifically for that competitor.

Bidding on a competitor's name as a keyword is legal and common. What is not allowed is using a competitor's trademarked name in your ad text - Google will reject ads that do this. FastiAds checks for trademark violations in ad text automatically before you launch and flags any headlines that could cause a policy rejection.