AdRoll alternative for targeted Google Search ads

AdRoll is a retargeting and display advertising platform. It uses pixel-based tracking to show ads to people who have previously visited your website, across display networks, social media, and email. It is primarily a retargeting tool, not a keyword-based search advertising platform.

AdRoll can be worth it if you want to re-engage people who already visited your site through display and social retargeting. It is a retargeting tool, not a keyword-based search platform, so it will not capture new searchers looking for a competitor on Google. FastiAds is built for that Google Search use case, and it shows you the real cost per click before you commit budget.

FastiAds builds Google Search campaigns targeting specific competitor brand keywords, reaching people who are actively searching for a competitor right now. AdRoll re-engages people who have already visited your site using display and social retargeting. These are different strategies. Search captures new intent; retargeting recaptures past visitors.

AdRoll has some Google integration, but its core offering is retargeting and display across networks. FastiAds is purpose-built for Google Search campaigns with exact-match keyword targeting and real CPC data before launch.

If you want to run Google Search campaigns targeting competitor brand keywords with a clear budget verdict upfront, FastiAds is built for that specific use case. It shows you the real keyword costs, builds the campaign structure, and adds automatic pause guardrails.

FastiAds lets you get a real keyword verdict for free before committing to any paid plan. See the pricing page for current details on what is included in each tier.